Carry the source.
A container-direct partnership for dealers and distributors. The kilns of India, the margin of buying at the factory, and territory you can build on.
THE PARTNERSHIP
Resell the kiln, not the middleman.
Most distributors buy through three layers before the tile reaches a shelf. Vitranova removes them. You buy container-direct from the same factories in India that supply Europe’s premium brands, at a margin that holds up against any imported line.
We handle sourcing, freight, and quality verification. You hold the territory, the relationships, and the resale. The program is built for distributors who want a flagship import line, not another catalog.
WHY PARTNER
A line worth carrying.
Direct
Container pricing
Buy at the factory, not through an importer. The margin lives in the first link.
12+
Partner kilns
Access to a curated set of Indian kilns, graded to ASTM and ISO standards.
Territory
Protected
Regional exclusivity available on qualifying volume, case by case.
48h
Quote support
Bid and spec support on your projects, with the same 48-hour response.
PROGRAM
Three ways to carry the line.
STOCKIST
Carry fast-moving collections.
- Container-direct pricing on stocked collections.
- Standard MOQ per collection.
- Marketing assets and sample boards provided.
- Listed on the Vitranova dealer locator.
DISTRIBUTOR
Hold inventory for a region.
- Volume tiering on multi-container orders.
- Priority lead times on dedicated containers.
- Co-branded spec support on local projects.
- Quarterly business review.
EXCLUSIVE
Own the territory.
- Regional exclusivity on qualifying annual volume.
- First access to new collections and formats.
- Named account manager.
- Joint bidding on commercial projects in territory.
Tier terms are confirmed per application and annual volume.
SUPPORT
Everything behind the line.
Container-direct sourcing.
We select, grade, and ship from India. You receive verified product, shade and caliber checked before it leaves the kiln.
Freight handled.
FOB, CIF, or DDP to your facility. Port clearance and ocean freight coordinated by Vitranova, priced into your landed cost.
Sales and spec assets.
Datasheets, CAD files, sample boards, and editorial imagery, ready to put in front of your contractors and designers.
Bid and project support.
When your customer needs a per-sqft bid, our team supports the quote, so you win the project and hold the account.
A SELECT NETWORK
Who the program is for.
The trade program is intentionally small. Partners are chosen for reach, not just volume.
Established trade
A working book of contractors, builders, or design firms.
Commercial focus
Projects at container scale, not single-room retail.
Regional reach
Coverage of a defined metro or state.
Inventory capacity
The ability to hold and move stocked collections.
Standards aligned
A reputation for spec accuracy and on-time delivery.
Applications are reviewed within five business days.
PROVENANCE
The line starts at the kiln.
India produces more tile than any other region in the world. Within it, only a handful of kilns meet the standards international design houses specify.
Your partnership is a direct line to those kilns. The same product, the same grading, the same consistency that wins commercial bids, carried under your name.
1,000+ kilns in the region.
12 that meet the Vitranova standard.
BECOME A PARTNER
Apply to carry the line.
Tell us about your business and the territory you cover. We review every application within five business days.
- Container-direct pricing from day one.
- Regional exclusivity on qualifying volume.
- Your details are never shared.
FROM THE NETWORK
What partners say.
“Container-direct changed our margin on imported porcelain. The line carries itself.”
“The shade consistency means we stock with confidence. Three containers, one code.”
“Their team backs the bid, so we keep the contractor relationship. That is the whole game.”
Partner references available on request.
QUESTIONS
Partnership details.
The answers dealers and distributors check before they apply.
- Who is the Vitranova trade program for?
- Dealers and distributors who want container-direct access to factories in India and a line worth specifying on commercial projects.
- What does a trade partner receive?
- Factory pricing, dedicated account support, marketing assets, and lead times aligned to commercial procurement schedules.
- How do trade partners place orders?
- Partners submit project volume and ship-to details. Vitranova confirms pricing, freight terms, and production lead time within 48 hours.
- Can trade partners request samples?
- Yes. Samples ship to the studio or office with datasheets and specification files for every collection in the program.
TERRITORY IS LIMITED
Carry a line worth specifying.
Apply today. We review every application within five business days and protect territory for partners who qualify.